Suite

Smile, You are in Spain

Suite

Smile, You are in Spain

2
Sleeps
3
Artworks that will bring the sun in your heart
Crafted by
Luís Lázaro Matos
Home / Rooms / Smile, You are in Spain

This is the final fantastical universe carefully crafted by Luís Lázaro Matos, telling yet another thought provoking story. ‘Smile! You Are in Spain’ is the slogan of a well-known, five year-long advertising campaign launched in 2004 to promote tourism in Spain, using photographs of young people enjoying Spain, surrounded by sunny landscapes, at unspoiled beaches or in front of iconic monuments.

Yet Spain was badly affected by the global financial crisis of 2008; while promoting such an ideally positive take of Spain under Juan Miró’s sunny emblem, the country was inwardly succumbing to a profound and severe economic downturn. Luís Lázaro Matos uses this well-known campaign to inform a project which intends to look at how clichés on countries and their culture become promotional commodities and how landscape, traditions, populations and art are rendered simple and ready to use by the consumer.

Amenities

Mini bar
TV
iPhone
iPad
Conciergerie app

In room
Artworks

Hay Que Venir Al Sur

Smile you are in Spain STUDIO (Shrimp)

Under the Sun I

Luís Lázaro Matos

Structural artist

Luís Lázaro Matos was born in Évora, Portugal, in 1987. He currently lives and works in Bruxelles. The art practice of Luis Lazaro Matos is mostly expressed through drawing, sculpture, animation and installation, inherently diluting the frontiers between disciplines such as design and fine art. Luis’ work often presents itself through architectural counter-proposals, reflecting his interest in drawing as a critical and satirical tool through which modernist and post-modernist utopian visions may be analyzed and reinterpreted.

Discover
our rooms
and suites

Heights

Coast

Created with Fabric.js 5.2.4

Eden

Underground

Underground

Close art destinations

Book
the Chalet

The retreat offers luxurious Alpine living with 10 rooms and every personalized service for your exclusive journey in Mègeve.